CELEBRATION OF 70 YEARS OF KLEENEX® IN CYPRUS
November, 2024, Leventios Gallery, Nicosia
C.A. Papaellinas Ltd celebrates 70 years of Kleenex® in Cyprus. The brand launches a special edition anniversary pack, paying tribute to the arts. Inspired by the artwork “Gazing” by Cypriot visual artist Elena Tsigaridou, the packaging invites consumers to live in the present through a journey of observation.
Using a captivating interplay of light and shadow, with intricate artwork connecting the past, present, and future, Elena creates immersive experiences that open a dialogue of connection and sharing with viewers. "From co-travellers they become true travellers, called to dive into the ‘present’ and recognize the ‘gift’ of connection."
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